Shell Shock TBT Basketball Team
Marketing & Partnerships Associate | Head of MerchandisingCampaign strategy, e-commerce, merchandising, brand collaboration, partnerships, and revenue-supporting execution.
MARKETING • BRAND GROWTH • AUDIENCE ENGAGEMENT
Audience insight.
Practical strategy.
Work that connects.
I build adaptable marketing ideas that connect brands, communities, and business goals - then carry them from the case for action through launch.
Strategy that scales.Campaigns that connect.Execution that ships.
SELECTED CASE STUDIES
See the work behind the results.
Each case connects a business or audience challenge to the strategic decision, execution, and evidence behind it.
LAUNCH COLLECTIONFirst merchandise and e-commerce operation
01 NEW REVENUE | MERCHANDISE LAUNCH
Turn an untapped opportunity into a new revenue stream.
OPPORTUNITY
Leadership was exploring new revenue streams, but Shell Shock had no merchandise business or operating playbook.
BUSINESS CASE
Outlined the strategic value, learning approach, network resources, and operating roadmap required to move forward.
WHAT JARROD OWNED
Shopify setup, product strategy, pricing, launches, digital promotion, partner coordination, and a custom Brown Boy Nation collaboration.
BUSINESS IMPACTLaunched the organization’s first merchandise operation and supported $50K+ in total organizational revenue.
02 COMING HOME | BRAND STORYTELLING
Build the campaign around what the audience already cares about.
INSIGHT
The emotional center was the return of iconic Terps to the Maryland basketball community - a genuine homecoming, not simply another game.
EXECUTION
Collaborated with a video creative to shape hype content around nostalgia, identity, and community connection.
AMPLIFICATIONThe video earned an organic repost from ESPN’s Scott Van Pelt; the broader Shell Shock social program generated 1M+ interactions.
SHELL SHOCK TBTCOMING
COMING
HOME
Returning iconic Terps to the Maryland basketball community.
CAMPAIGN NARRATIVE
03 RIPKEN | BRAND-LED GROWTH
Recognize when the strongest asset is the brand that acquired the business.
ORIGINAL DIRECTION
Explore how to scale Softball Factory as a standalone entity.
STRATEGIC PIVOT
Leverage Ripken’s brand equity and destination experience to create immediate credibility and a stronger reason to participate.
Week-long tournament experienceClub-team networkingRipken Experience brandingParent/player social takeoversNIL partnerships
PRESENTATIONPresented to Ripken staff and later to regional sports professionals.
04 | STRATEGIC ANALYSIS
Big Ten Conference Expansion
Balance growth with travel economics, fan engagement, communications, operations, and student-athlete impact.
MARKETING RECOMMENDATIONS
Use classic content to connect new and legacy programs, develop emerging rivalries, invest in market research and analytics, explore augmented-reality and AI engagement, and build technology and local-business partnerships.
OPERATIONAL THINKINGUse rotating schedules and multi-game regional trips to reduce repeated cross-country travel, improve planning, and lessen the burden on student-athletes.
CAMPAIGN EXECUTION
Creative work with a reason behind it.
Not decoration. Each piece supports a specific audience, moment, or business objective.
EXPERIENCE
Different settings. One consistent approach.
Learn the audience, represent the brand well, and execute with purpose.
lululemon
Community SpecialistConsumer behavior, product education, consultative engagement, merchandising, transactions, and premium brand standards.
Savannah Bananas
Game Day Merchandise TeamReturned for a second summer supporting sold-out events, high-volume fan experience, and merchandise operations.
University of Maryland Athletics
Donor Relations InternDonor-benefit partnerships, new donor experiences, events, communications, logistics, and guest service.
HOW I WORK
Adaptable thinking without dead-end plans.
I consider how an idea can work across audiences, budgets, channels, and available resources before committing to execution.
Identify
Find the business, audience, or engagement opportunity.
Build
Develop a practical strategy with room to scale.
Earn buy-in
Translate the idea into a clear plan others can support.
Execute & learn
Carry it through launch, observe response, and improve.
THE THINKING TRAVELSSports & entertainmentConsumer brandsTechnology & GovConFinancial servicesLaw & professional servicesAssociations & mission-driven organizations
EDUCATION & DEVELOPMENT
Current training. Industry exposure. Room to grow.
University of Maryland, B.A. Communication, May 2025. GPA 3.7, Dean’s List. First cohort of the Stephen M. Schanwald Sports Management Program and Rising Star Award recipient.
Helped grow program participation from 25 to 125, interviewed candidates, supported onboarding, and created social and event marketing content.
LET'S CONNECT
Looking for a marketer who can learn quickly, think practically, and carry ideas through launch?
Explore the full portfolio, download the resume, or start a conversation.